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Five kinds of phrases to think twice about

Some words promise more than any product can. Here is what to look for before you hit post.

By the ESPADSELL team

Most risky posts are not written on purpose. They come from excitement, or from copying a phrase that someone else used. These are the patterns worth a second look.

  • Cures and treatments: words like "cures", "heals" or "treats" make a product sound like medicine.
  • Guarantees: "guaranteed results" or "works for everyone" promise something you cannot know.
  • Income claims: "quit your job" or "earn thousands" set expectations that most people will not meet.
  • Before and after stories you did not live yourself.
  • Numbers without a source, such as "90% of people saw a difference".

What to write instead

Say what you experienced, and say it was your experience. Use the claims your company approves, in their words. When in doubt, leave it out.

Risk flags in the app underline phrases like these as hints. They are not legal advice, and they can miss things. Always follow your company's own rules.

This article is general information, not legal or business advice. Always follow your company's own rules.

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